Your reef shop,
online and growing
The only e-commerce platform that understands marine retail. Track corals by species and frag size, show water parameters, and give reef hobbyists the data they need to buy with confidence.
Average revenue growth in first year
Fewer customer complaints on livestock
Higher average order value
Saved per day on inventory & DMs
Purpose-built
We understand marine & reef retail
Selling corals and saltwater fish isn't like selling sneakers. Your customers need PAR levels, flow requirements, and compatibility data. FinsHQ was built for that.
Coral Catalog with Parameters
Every coral listing shows PAR, flow, placement, difficulty, and growth form. SPS, LPS, softies — your customers get the data they need to succeed.
Frag & Colony Tracking
Sell frags, mini colonies, and mother colonies with size variants. Track each piece individually with photos and pricing per size.
Saltwater Fish with Care Data
List marine fish with reef-safe ratings, tank size, temperament, and diet. Help customers pick the right fish for their reef setup.
Reef Equipment Store
Sell skimmers, reactors, dosing pumps, lighting, and salt mixes. Organize by brand and compatibility with tank size recommendations.
High-Quality Photo Display
Marine livestock sells on color and health. Large product images, multiple angles, and zoom support let your corals and fish shine online.
Premium Brand Experience
Marine hobbyists expect a premium experience. Your storefront reflects the quality of your livestock with a clean, professional design.
The FinsHQ difference
Stop struggling, start selling
Without FinsHQ
Posting coral frags on Instagram with no structured catalog — buyers DM and you lose track
With FinsHQ
Professional catalog with frag sizes, photos, and instant checkout. No more DM chaos
Without FinsHQ
Customers buy corals without knowing PAR or flow requirements — leads to die-offs and complaints
With FinsHQ
Every listing shows care parameters. Customers buy informed, corals survive, everyone's happy
Without FinsHQ
Tracking frag inventory across grow-out tanks is manual and error-prone
With FinsHQ
Digital inventory with size variants, individual photos, and automatic low-stock alerts
Without FinsHQ
Your reef equipment is scattered across different platforms with inconsistent pricing
With FinsHQ
One storefront for everything: corals, fish, equipment, and supplements — organized by brand
“We used to sell frags through Instagram DMs and a Facebook group. It was chaos. FinsHQ gave us a real webshop where every coral has proper photos, PAR data, and pricing. Our weekend drops now sell out in hours instead of taking days of back-and-forth messages.”
Thomas R.
Owner, Reef Culture Belgium · Brussels, Belgium
Everything included
One platform,
zero headaches
Your store — with your branding & products
Ready to bring your reef shop online?
Join marine retailers already growing their business with FinsHQ. Start free, upgrade when you're ready.
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