Your koi shop,
online and selling
The only e-commerce platform designed for pond and koi retailers. Showcase koi by variety, size class, and quality — sell pond equipment and treatments all in one professional webshop.
Average revenue growth in first year
Of koi sold online before arrival
Larger customer reach radius
More pond supply cross-sells
Purpose-built
We understand pond & koi retail
Koi customers want to see the actual fish before buying. Pond owners need the right equipment for their setup. FinsHQ handles both beautifully.
Koi by Variety & Size
List koi by variety (Kohaku, Sanke, Showa, etc.), size class, and quality grade. Individual photos for premium fish — sell each koi as a unique product.
Individual Fish Galleries
Premium koi deserve their own photos. Upload multiple images per fish showing pattern, body shape, and skin quality. Customers buy what they see.
Pond Supplies & Equipment
Filters, pumps, UV clarifiers, pond liners, treatments — organize by pond size and product type. Help customers find exactly what their pond needs.
Pond Plants & Marginals
Water lilies, lotus, marginals, oxygenators — categorized by pond zone (deep, shallow, marginal, floating). Seasonal availability tracking built in.
Seasonal Stock Management
Pond retail is seasonal. Manage spring stock arrivals, summer peak, and winter preparation products with seasonal categories and scheduled visibility.
Reach Pond Enthusiasts
Blog about pond setup, koi health, and seasonal care. Drive organic traffic from hobbyists searching for koi and pond supplies in your region.
The FinsHQ difference
Stop struggling, start selling
Without FinsHQ
Premium koi sold through word of mouth only — limited to customers who physically visit your pond
With FinsHQ
Professional online catalog lets customers browse koi by variety, size, and price from anywhere
Without FinsHQ
Pond supplies scattered across multiple platforms or not online at all
With FinsHQ
One storefront for koi, plants, equipment, and treatments — organized and searchable
Without FinsHQ
Seasonal stock is hard to manage — products appear/disappear randomly throughout the year
With FinsHQ
Scheduled product visibility, seasonal categories, and stock arrival announcements
Without FinsHQ
Customers don't know what equipment they need for their pond size
With FinsHQ
Products tagged by pond size and type. Customers filter by their setup and find the right gear
“We import koi from Japan twice a year. Before FinsHQ, we'd photograph each fish and email PDFs to our customer list. Now we list every koi on our webshop with individual photos and they get reserved within days. It transformed our business.”
Jan-Willem K.
Owner, Nippon Koi Garden · Utrecht, Netherlands
Everything included
One platform,
zero headaches
Your store — with your branding & products
Ready to bring your koi shop online?
Join pond retailers already growing their business with FinsHQ. Start free, upgrade when you're ready.
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